Tuesday, July 12, 2011
Just one month ago I finally signed up for a Netflix account. I had a hard time justifying that we watched enough movies for the $10/Month fee. Then I decided what the heck, I'd give it a try. Swagbucks was offering a sweet deal, 1st month FREE and receive 900 Swagbucks. The timing was perfect as the kids and I were out of town for 3 weeks. I loved having their favorite shows just a mouse click away and I was able to watch chick flicks after they were in bed. Not to mention, sign up was a breeze and in a few short minutes we were watching our first streaming movie. Now that we're home I am looking forward to taking advantage of the unlimited, one at a time, DVD's. No late fees is a HUGE bonus.
So tonight I decided I would check out the DVD's that are available. I noticed that the instant videos are a bit older and many are unavailable. My hope is that more are available on DVD. Before heading to the Netflix website I checked my e-mail and what do I see but an e-mail from Netflix informing me of upcoming price changes.
Before I begin my rant let me tell you the changes, in case you aren't already aware:
CURRENT: $9.99/Month Unlimited DVD's (one at a time) and Unlimited Instant Watch Videos.
UPCOMING CHANGE: There will no longer be 1 fee for both. They will be split into two plans:
Plan 1: Unlimited Streaming (no DVDs) for $7.99 a month
Plan 2: Unlimited DVDs, 1 out at-a-time (no streaming) for $7.99 a month
Your price for getting both of these plans will be $15.98 a month ($7.99 + $7.99). You don't need to do anything to continue your memberships for both unlimited streaming and unlimited DVDs.
The new plans and pricing will go into effect Sept. 2011.
Now. I am not-so-happy about this. I understand the price increase isn't significant but it's enough to make me question if I will continue to keep an account with Netflix. I also understand their reasoning ("to better reflect the costs for both") for wanting to separate the plans. And since I'm entitled to my own opinion, I will share it with you.
1) Current customers should be grandfathered in to show customer appreciation.
2) There should be a price cut for the customers who choose to purchase both plans. Why not 1/2 off the second plan?
Netflix says in their e-mail that they are aware that we have many choices for our home entertainment, they even give links to change and/or cancel service. But do they really realize how many people will likely cancel their plans? I know come Sept. 2011 my account will be canceled. I'll stick to Redbox.
Posted by Froggy at 9:00 PM